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Live Out There.com

I have been fortunate enough to work for LiveOutThere.com since the fall of 2011. LiveOutThere.com is an online retailer that specializes in outdoor gear and apparel, and as I have worked there I have enjoyed watching the company grow. I have been functioning as the creative department (among other responsibilities) since starting, and have learned a lot about web design, e-commerce, social media, and marketing over the last two years.

Here is a small selection of my favourite creative campaigns from the last two years at LiveOutThere.com.

One of the most involved (and hilarious) projects I have taken part in was "Burrito Grande"—the development of a Flash based Facebook app. Working with a Flash developer, we created an application that allowed our Facebook fans to transform themselves into "burrito bandits" as part of a cross-brand burrito eating contest we were hosting. Representatives from The North Face, Marmot, Smartwool, and Lolë went head-to-head in Salt Lake City to devour the burrito grande, and we hosted a turn key social media initiative around the event that also included voting and a trailer.