International HealthCare Providers
I worked with International HealthCare Providers to completely re-design and re-build their existing WordPress website. International HealthCare Providers connects Canadians with premium medical treatment abroad, helping them get treated faster than they would at home.
The first step was selecting an easier-to-use, faster template as the previous one was quite old and difficult to work with. From there we worked together to create a homepage that clearly communicates what International HealthCare Providers does and represents their values of white glove customer service and confidentiality.
One of the largest challenges in this project was creating a feel and language of optimism and hope rather than one of fear; especially when discussing cancer treatment. Understanding the mindset of potential clients facing a recent diagnosis led us to choose bright, clean, optimistic imagery and write confident, clear prose to soothe anxieties and instil trust in potential clients.
The final website is fully mobile responsive, easily updated by the staff at International HealthCare Providers, and clearly showcases their services and global treatment partners.